Web and Digital Marketing Specialist
Company Name:
Department of Administration
Job Duties: Under the general direction of the Technology and Customer Services Supervisor, this position requires independent judgment in managing the design and development of the Department's websites, email communication strategies and other digital marketing channels. This position will work with website designers and developers as the project manager for usability and content on websites targeting leisure travelers, various group travel market segments, and the tourism industry. The web and digital marketing specialist will work with Department of Tourism marketing, public relations and social media staff and the advertising agency of record to integrate marketing programs across digital channels and coordinate a content strategy. This position will be responsible for end-result measurement and reporting for web and digital marketing.
Job Knowledge, Skills and Abilities:
Thorough knowledge of web development tools and processes and web design principles. Coursework or training in marketing, communications, or related field and practical experience in digital marketing or web project management. Experience coordinating web marketing projects and vendors. Experience with digital communications platforms including email. Conversant in SEO, web analytics, web technology, mobile campaigns, community engagement and the concepts of creative branding. Understanding of integrated communication and marketing strategies and brand development. Experience developing and nurturing internal and external relationships to reach a common vision. Ability to provide outstanding customer service, planning and initiating creative solutions to meet customer needs. Excellent verbal and written communication skills. Strong critical thinking and analysis skills. Proficiency in Microsoft office products.
How To Apply:
To be considered for this position, you will need to create an account and apply online. You must apply online to be considered for this position. Application materials will not be accepted if received in an e-mail, as a hard copy, or a fax. If you are unable to complete the materials due to a disability or a system problem, please contact Stephen Hermosillo at or via email at: stephen. .
You will be required to upload a current resume and to complete a civil service examination in which you will be required to respond to questions regarding your work experience and training related to this position. Your responses will be used to determine the eligibility for this vacancy. Resumes may not be submitted in lieu of answering these questions. Resumes are for supplemental purposes only and will not be reviewed. Materials will be evaluated and the best qualified applicants will be invited to participate in the next step of the selection process.
County(ies): Dane
Type of Employment: Full Time (40 hrs/week)
Salary: The starting salary will be up to $22.00 per hour depending upon qualifications, plus benefits. A six-month probationary period is required. Pay range and schedule: 07-04.
Contact: Stephen Hermosillo, Human Resources Specialist-Senior , stephen.
Bargaining Unit: Non-Represented
Area of Competition: Open
Deadline to Apply: 12/19/2014
Exam Information: 12362 - 055 Web and Digital Marketing Specialist
Classification Title: / JAC: COMMUNICATIONS SPECIALIST - SENIOR 14-05546
Job Working Title: Web and Digital Marketing SpecialistEstimated Salary: $20 to $28 per hour based on qualifications.
Department of Administration
Job Duties: Under the general direction of the Technology and Customer Services Supervisor, this position requires independent judgment in managing the design and development of the Department's websites, email communication strategies and other digital marketing channels. This position will work with website designers and developers as the project manager for usability and content on websites targeting leisure travelers, various group travel market segments, and the tourism industry. The web and digital marketing specialist will work with Department of Tourism marketing, public relations and social media staff and the advertising agency of record to integrate marketing programs across digital channels and coordinate a content strategy. This position will be responsible for end-result measurement and reporting for web and digital marketing.
Job Knowledge, Skills and Abilities:
Thorough knowledge of web development tools and processes and web design principles. Coursework or training in marketing, communications, or related field and practical experience in digital marketing or web project management. Experience coordinating web marketing projects and vendors. Experience with digital communications platforms including email. Conversant in SEO, web analytics, web technology, mobile campaigns, community engagement and the concepts of creative branding. Understanding of integrated communication and marketing strategies and brand development. Experience developing and nurturing internal and external relationships to reach a common vision. Ability to provide outstanding customer service, planning and initiating creative solutions to meet customer needs. Excellent verbal and written communication skills. Strong critical thinking and analysis skills. Proficiency in Microsoft office products.
How To Apply:
To be considered for this position, you will need to create an account and apply online. You must apply online to be considered for this position. Application materials will not be accepted if received in an e-mail, as a hard copy, or a fax. If you are unable to complete the materials due to a disability or a system problem, please contact Stephen Hermosillo at or via email at: stephen. .
You will be required to upload a current resume and to complete a civil service examination in which you will be required to respond to questions regarding your work experience and training related to this position. Your responses will be used to determine the eligibility for this vacancy. Resumes may not be submitted in lieu of answering these questions. Resumes are for supplemental purposes only and will not be reviewed. Materials will be evaluated and the best qualified applicants will be invited to participate in the next step of the selection process.
County(ies): Dane
Type of Employment: Full Time (40 hrs/week)
Salary: The starting salary will be up to $22.00 per hour depending upon qualifications, plus benefits. A six-month probationary period is required. Pay range and schedule: 07-04.
Contact: Stephen Hermosillo, Human Resources Specialist-Senior , stephen.
Bargaining Unit: Non-Represented
Area of Competition: Open
Deadline to Apply: 12/19/2014
Exam Information: 12362 - 055 Web and Digital Marketing Specialist
Classification Title: / JAC: COMMUNICATIONS SPECIALIST - SENIOR 14-05546
Job Working Title: Web and Digital Marketing SpecialistEstimated Salary: $20 to $28 per hour based on qualifications.
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